The long tail arises from
- variety inequality network effect
When plotted on a log-log scale, the long tail is a straight line. Most sales numbers drop off from this line because of limits of
- findability inventory
We can exploit the long tail by
- democratising production making distribution more efficient improving findability
Not everyone does everything for money:
- We are entering a "reputation economy" (people blog or write books for reputation, not money) Our talents are more varied than our job functions (I love this one!).
Don't confuse limited distribution with shared taste (i.e. boxoffice hits happen because the supply of movies is limited by distribution, not because everyone necessarily loves those movies)
Everyone deviates from the 'mainstream' somewhere
